San Salvario Emporium is back: the Turin design and handmade market, born in December 2013 and already in its seventh edition.

In previous editions, organisers involved makers, designers and crafters offering high quality products, and, according to the first names revealed through the Facebook page, I’m sure that it won’t disappont me.

Their secret lies in being very clear and asking exhibitors to have a number of essential requirements: production technique, originality of the product, image and communication (website, communication on social networks, corporate identity).

For this edition, a beautiful project of viral communication has been develoed: #EmporiumVille. It is the village of San Salvario Emporium, represented by characters designed by Norma Nardi, who ironically describes the most common types of visitors that populate the market: the old lady who stops to look around during her morning walk, the designer who planned this day for weeks to hunt for treasures,… everyone can play to recognize (or recognize himself into) the peculiar characters of EmporiumVille.

San Salvario Emporium will also host #Ciclostile, a small exhibition dedicated to independent creative publishing. From 2 to 5 pm there will be a workshop dedicated to the production of a fanzine during which anyone can achieve his personal publishing using the tools and knowledge of the present editors. #Ciclositle is organized in collaboration with Thomas Parillo, in his turn editor and photographer.

And in the afternoon a Busker’s Zone by Throwback Sunday will be activated, a corner dedicated to songwriters and musicians who will perform acoustic songs throughout the day.

As for me, I will go on a special mission to collect the stories of those exhibitors that have struck me most and then tell them here on the blog, perhaps within the column Support the Handmade Revolution.

If you are not yet convinced (seriously?!), check out the gallery of previous editions here.

SUNDAY 22th MARCH
from 11 am to 8 pm
Piazza Madama Cristina, TorinoS