Take a start up supported by a major textile group, three bloggers and friends who did not expect other than a nice opportunity to participate together in a beautiful project and a talented photographer / video maker.

The Color Soup is an custom printed fabric e-shop, a project born from the mind of three young people in which the Miroglio Group trusted and decided to invest in.

They use the Sublitex printing technology, a cutting-edge technique patented in Italy, that allows to transfer any type of design on fabrics, without the use of water, thus showing also some attention to the environment.

Through creativity, innovation, technology and experience Sublitex is able to identify the most appropriate technological solution: any image, design or material is transformed into a digital layout that can be printed on a variety of surfaces. The company is able to translate on paper and film any design or decoration ennobling materials such as fabric, leather, PVC, aluminum and steel (coils).

I was really really happy to receive the invitation to visit the factory, as I say in the video in a somehow awkward way!

Along with me, Gaia Segattini a.k.a. Vendetta Uncinetta, a real leading figure for the Italian handmade scene, and Francesca Baldassarri, the guru of the artisans and makers who want to sell online.

Credits: video by Davide Greco