During my Christmas holidays I was enjoying some well-deserved relax in the mountains (not true, I had a tight schedule to work as much as possible to the blog, to take me on with the job and to do just some walking in the free time).

As I was saying, I was in the mountains and on 31th December CasaFacile, a very famous italian interior design magazine, published a preview of the January cover on which I read, top right:

AAA Super blogger CERCASI
dai, entra anche tu a far parte della squadra creativa di CasaFacile! E potrai lavorare con noi…

which means: “AAA Super blogger WANTED – come on and join CasaFacile’s creative team! And you will work with us…”

So, I could no longer wait for it: I needed details as soon as possible.

The next day I discovered that the magazine would be on newsstands only on 7th January: 6 days were far too many, curiosity was consuming me!

Then came an abnormal heat: no more walks in the snow… Fortunately in the meantime I discovered you can read CasaFacile on your tablet and smartphone, without waiting for the paper version!

And eventually, not only on iphone/ipad but also on Android. How? Simply connect to Google Play, download the official app and then buy a digital copy of the magazine, which appears immediately on your device. If you download it from Play Newsstand, you will see it even on your PC, but only by using Chrome as a browser.

This has been a huge discovery for the geek side of me: instead of cutting the magazine pages for save useful ideas, I can now make screenshots and stick them to my Evernote and keep everything on hand: some image quality get lost, but the text is perfectly readable.

Stop digressing now, I was saying: CasaFacile has launched this competition. 12 bloggers will be chosen to join the team, along with the 12 that have already been officially charged. Many bloggers are joining the competition, with all the possible effort: just look for the hasthtag #mycasafacile on social networks to find all the pretender cf style blogger posts!

But why do I love CasaFacile?

CasaFacile has been able to build a very direct relationship with their readers, some of which in the last 5-6 years decided to start a blog, stopping their passive role to take a more active one, thanks to the express wish of the magazine in recognizing the value of their community.

Since the late Nineties, a phenomenon I call democratization of beauty, and more specifically, of design, raises. CasaFacile has been able to promote this trend and listen to inputs coming from the outside, from the bottom too, and interpret them on its pages.

It shows wonderful interiors often combined to easy DIY projects to help readers to put into practice what they discover flipping through the mag pages; proposed products and materials are always top quality, yet affordable for everyone.

I really think the attention that the magazine is showing towards the italian blogging situation, although still very immature, is really noteworthy: it spurred many of us on to get to work seriously, to study and strive for better results.

That’s it, I love CasaFacile because it is a permanent source of inspiration, because it never disappoints me. And in my small way I’m trying to work the same way on this blog: I look for new beautiful things, that have an amazing and interesting background contest to tell. I do this because, as I write in my About page: “Sharing and collaboration are the key elements of the blog editorial development, because they give meaning to everything I do.”

It doesn’t take too much to his Close to spread optimism and smiles…

{click on the video to watch it}

We Make A Pair: perché amo CasaFacile by Slidely Slideshow | Music: Vacation Uke from Youtube audio library

Please, cheer for me and cross your fingers! <3